Black Thunder event in Tokyo invites you to grab as much chocolate as you can handle

To celebrate the 30th anniversary of the iconic Black Thunder chocolate bar, Yuraku Confectionery are hosting a special Valentine’s Day event titled “Black Thunder Grab Dream” in Tokyo.

From February 10th to 14th, fans of the tasty treat can head to Tokyu Plaza Harajuku’s second floor event space, “COVER”, to take part in a unique event that promises an exciting experience for chocolate lovers.

This interactive event invites participants to experience the thrill of “grabbing” a variety of Black Thunder bars from a giant 2.4-meter-tall box.

A 2.4 meter tall wall of Black Thunder awaits participants at Tokyo’s “Black Thunder Grab Dream”

14 different Black Thunder products, including the classic bar, the revived Choco Nuts 3, the popular Kaki no Tane Thunder, and regional limited editions, will be available to try and get your hands on.

Participants have to grab as many Black Thunder bars as they can with one hand – you can keep whatever you catch!

If you can’t attend the event, Black Thunder Official X is conducting a social media campaign offering fans the chance to win special kits that recreate the “Grab Dream” experience at home.

You can win your very own “Black Thunder Grab Dream” box to recreate the event at home!

The “Grab Dream” event is part of Black Thunder’s ambitious “30 Rakurai” project, which aims to deliver 30 thrilling and innovative experiences throughout the year to commemorate the brand’s 30th anniversary.

Multiple variants of Black Thunder will be available to grab at the event, including some regional varieties

At a recent media preview, Tatsunobu Kawai, President and CEO of Yuraku Confectionery Company enthusiastically demonstrated the “Grab Dream” experience, successfully collecting 13 different Black Thunder bars. “I got them!” he exclaimed with delight.

Tatsunobu Kawai, President and CEO of Yuraku Confectionery, shows us how it’s done

The “Black Thunder Grab Dream” event also coincides with Valentine’s Day and special products for the occassion will be on sale at Tokyu Plaza Harajuku (2nd floor event space “COVER”).

You can pick up limited edition Black Thunder products at the venue, perfect as a gift for Valentine’s Day

A special Valentine’s Day collection, including the limited-edition “Fresh Black Thunder Supreme Trio”, priced at 2,500 yen (approx. $16.11 USD/£13.01 GBP), and the enticing “Red and White Strawberry Thunder”, priced at 1,200 yen (approx. $7.73 USD/£6.24 GBP), will be available to purchase:

Fresh Black Thunder Supreme Trio (left) and Red and White Strawberry Thunder (right) will be on sale at the event

The “Black Thunder Grab Dream” event has a participation fee of just 40 yen, which is conveniently the same price as a single piece of Black Thunder in most stores, meaning that visitors are almost guaranteed to walk away with a handful of delicious treats that far exceeds the value of the participation fee.

Source: PR Times