Nintendo Museum exclusive merchandise revealed

The Nintendo Museum is home to the "BONUS STAGE" shop which is packed with a huge selection of Nintendo themed merchandise.
The Nintendo Museum is home to the "BONUS STAGE" shop which is packed with a huge selection of Nintendo themed merchandise.
SEGA has released a new line of Halloween themed products on Amazon Japan's on-demand printing service, Merch on Demand.
AirAsia, ASEAN’s leading travel and lifestyle brand, today announced a collaboration with global gaming company SEGA Corporation and its group company Atlus Co., Ltd. to celebrate the companies’ iconic titles, Sonic the Hedgehog and Persona 5, through aircraft paintwork and in-flight experiences.
A collaboration between Genshin Impact, the open-world RPG that's popular all over the world, is now available at KFC Japan!
To celebrate the announcement of the latest game in the Yakuza series, "Like a Dragon: Pirate Yakuza in Hawaii", Yakuza will once again be teaming up with Hiroshima based Kamozuru Sake Brewery Co. to release a collaborative sake based on the popular game series.
In a bid to increase night-time tourism, Tokyo Metropolitan Government is utilising projection mapping to light up the iconic Tokyo Metropolitan Government Building under a series of events called "TOKYO Night & Light".
A new in-game event for "Project SEKAI Colorful Stage! feat. Hatsune Miku" has been launched on the 30th of September.
The first animated film based on the game "Project SEKAI Colorful Stage! feat. Hatsune Miku", "Project SEKAI The Movie: A Broken World and Miku Who Can't Sing", has released a new trailer.
Starting from the 30th of September, to coincide with the return of the BLEACH anime in it's final arc, "The Thousand-Year Blood War Arc - The Conflict", in October 2024, BLEACH: Brave Souls will begin a new campaign!
The Japanese version of the theme song for the 4th anniversary of the open-world RPG Genshin Impact has been announced.